Launch Plan
Staffing model, 90-day execution timeline, and priority account plays
Total Staff Required
Active Launch Scenarios
Steps Completed
90-Day Execution Timeline
Finalize Oxford and Franklin county market entry strategy
Week 1Owner: Strategy
Submit Maine DHHS certificate of need applications for 4 rural counties
Week 2Owner: Legal
Recruit clinical leads for Oxford, Somerset, Franklin, Piscataquis
Week 3Owner: HR
Establish referral partnerships with MaineHealth and Northern Light
Week 4Owner: Sales
Procure mobile wound care units for northern Maine deployment
Week 5Owner: Ops
Hire and onboard 18 clinical staff for initial rural expansion
Week 6Owner: HR
Launch marketing targeting Maine discharge planners and PCPs
Week 8Owner: Marketing
Go live: Oxford and Franklin county patient intake begins
Week 10Owner: Ops
90-day review: admissions, outcomes, and financial performance
Week 12Owner: Leadership